Deception - Apex Fan Project
For this project, I created a new Season concept for the battle royale game Apex Legends. I conducted research into existing seasons, and at that time, there was not yet a British character. I chose to explore this through a Spies theme, drawing inspiration from the James Bond-esque MI5 British stereotype. I explored various connotations of the theme to find the best way to convey it through iconography in the badge. For this project I used Adobe Photoshop, Illustrator and After Effects.
For this project, I created a new Season concept for the battle royale game Apex Legends. I conducted research into existing seasons, and at that time, there was not yet a British character. I chose to explore this through a Spies theme, drawing inspiration from the James Bond-esque MI5 British stereotype. I explored various connotations of the theme to find the best way to convey it through iconography in the badge. For this project I used Adobe Photoshop, Illustrator and After Effects.
This is a motion graphic that shows how the season badge would look on the Apex loading screens. I received good feedback for this design, and I am very pleased with the outcomes.
This is a motion graphic that shows how the season badge would look on the Apex loading screens. I received good feedback for this design, and I am very pleased with the outcomes.
I initially wanted to create official badge-shaped designs, but they were too complicated and cluttered. I decided to simplify and choose only a few elements. I was not satisfied with how my badge compared to existing season badges. After analysing the current designs, I discovered they all followed a similar diamond shape to allow for badge placement on in-game banners, so I adjusted mine to fit in with this.
I initially wanted to create official badge-shaped designs, but they were too complicated and cluttered. I decided to simplify and choose only a few elements. I was not satisfied with how my badge compared to existing season badges. After analysing the current designs, I discovered they all followed a similar diamond shape to allow for badge placement on in-game banners, so I adjusted mine to fit in with this.
These are the three designs I created that met all of the criteria I wanted in my badge designs. At this point I decided to get feedback from my peers and regular Apex players. The results of this user research showed the most favour towards the second design. The feedback indicated that it communicated the idea clearest and looked the most visually interesting.
These are the three designs I created that met all of the criteria I wanted in my badge designs. At this point I decided to get feedback from my peers and regular Apex players. The results of this user research showed the most favour towards the second design. The feedback indicated that it communicated the idea clearest and looked the most visually interesting.
These are mockups for the season banner. I wanted to ensure that the design fit with the existing game elements.
These are mockups for the season banner. I wanted to ensure that the design fit with the existing game elements.
The final badge design incorporates the desired iconography and effectively communicates the concept. The character is represented by a hat and sunglasses at the top, with a focus on showcasing pistols, as they would be a key part of the season. To avoid cluttering the badge, the bullets were incorporated into the target design. The metal design around the edge enhances the overall shape and gives a military-inspired look.
The final badge design incorporates the desired iconography and effectively communicates the concept. The character is represented by a hat and sunglasses at the top, with a focus on showcasing pistols, as they would be a key part of the season. To avoid cluttering the badge, the bullets were incorporated into the target design. The metal design around the edge enhances the overall shape and gives a military-inspired look.
This is a motion graphic for the Season Badge. Every season badge in the game had an animated version, so I wanted to create an eye-catching and unique motion to my design to fit with this.
This is a motion graphic for the Season Badge. Every season badge in the game had an animated version, so I wanted to create an eye-catching and unique motion to my design to fit with this.